The Bengaluru LedgerFeatured
The dark-store bet that became a high street
Zippit shelved its warehouse plans and asked the neighbourhood's shopkeepers to be the shelves instead. Two hubs in, the counters are busier and the leases are gone.
Press room
Notes for the press. Short and plain.
What was written about the high street in a bag, the story in a paragraph, and a kit you can actually use.
Media contact
press@zippit.exampleWe reply within one working day. Interviews with the founders can be arranged.
Concept brand
Zippit is a fictional concept brand by our studio. Every outlet, headline and quote on this page is fictional. People, places and numbers are illustrative.
Coverage
In the news, sort of
Five stories from three fictional outlets, all about the pivot from warehouses to the high street.
- Startup Chai Weekly
One runner, four counters: inside Zippit's multi-stop loop
Riders walk a short circuit of shops around 100 Feet Road. Nobody times them.
- Retail Signal
Kirana counters get a soundbox and a new set of regulars
A chime, a one-tap packing checklist and a shared bag are the whole onboarding.
- The Bengaluru Ledger
₹25, plus ₹15 for each extra shop: the fee that fits on one line
Free from ₹399, and no handling, packing or rain charges hiding underneath.
- Startup Chai Weekly
Why Zippit walked away from warehouses
Leases and cold rooms were the easy part to count. The clock on riders was the part the founders could not defend.
Boilerplate
Zippit in one paragraph
Zippit is a fictional neighbourhood marketplace, designed by our studio to show how local shops, one runner and one bag could work together. It began in 2024 as a dark-store idea and became a marketplace in 2026, where shops stay the sellers and Zippit is the delivery and technology platform. Indiranagar and Koramangala are the first hubs in the story. Its line is “Close by. Not rushed.”
- Began
- 2024, as a concept
- Model
- Neighbourhood marketplace
- Sellers
- Local shops, of record
- Delivery
- ₹25 + ₹15 per extra shop
- Hubs
- Indiranagar, Koramangala
- Line
- Close by. Not rushed.
Press kit
Everything visual lives in the brand book
Logo, colour, type, icons and the physical kit are all specified there, with the exact values to copy.
- Open in the brand bookLogo and lockupsWordmark, symbol, clear space
- Open in the brand bookColour paletteChili, Cream, Ink and Lime
- AaAaOpen in the brand bookTypographyClash Display and Inter
- Open in the brand bookShop iconsCustom set with a zip-tooth notch
Need something not listed? Write to the media contact above. Please label anything you publish as a concept brand.
Open the brand book